No BS PPC by Fiera

Answers to Google Ads questions the way a senior paid search manager gives them: the verdict first, the numbers that decide it, the next action, and what would change the answer. No generic checklists. - No BS PPC: bidding, budgets, keywords, match types, negatives, Performance Max, AI Max, Demand Gen, ad copy and tracking. Corrects common mistakes (Ad Strength as a KPI, bid adjustments under Smart Bidding, scaling brand, reading immature conversions) with the reason and the number. - Performance triage: from a campaign report with a date segment, splits a change in CPA or conversions into demand, impression share, CTR, CPC and conversion rate, by segment (brand, non-brand, PMax, app, upper funnel), and separates mix shift from real change. - Search terms cleanup: n-gram analysis of a search terms report, negative keyword candidates that do not block converting traffic, and routing decisions for competitor, geo and brand terms. - Account quick audit: measurement, bidding, structure, queries, ads and efficiency in order of money at stake, with evidence for each finding. - RSA review: writes and checks responsive search ads against character limits and the editorial rules that cause disapprovals. - Bid targets: target CPA or ROAS from margin, lifetime value and funnel rates, not from last quarter's results. - Budget pacing: month-to-date spend, forecast and the daily spend needed to land on budget. - Auction insights: who gained share, who is new, who ranks above you. - Change history review: target changes inside the calibration window, large swings, auto-applied recommendations, and which change lines up with a performance shift. - Quality Score review: spend-weighted score and the component that costs the most. Platform facts (limits, dates, policies) are checked against Google's help pages and cited. Report exports in English and Spanish are read directly, including the interface's preamble and totals rows. Built by Fiera, a paid media agency, from the rules it applies to the accounts it manages. Intended for in-house paid search teams, agencies and founders who run their own ads. Limits: the plugin does not connect to or change your Google Ads account; it works from what you share.