CRO Audit and Test Kit

Conversion rate optimization (CRO) for your own pages, forms, checkouts and A/B tests. Checks a page's layout, offer facts, trust signals, friction, speed field data and goal tracking, and a form, signup or checkout field by field against dated EU and US checkout rules (UK rows unverified). Every finding is labelled as seen on the page, from your data or assumed, and gets one decision: fix now, A/B test, or research first. Finds where a funnel loses people, with intervals, segment gaps and a