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Launch lag

Launch lag is the time from the creation of a ChatGPT app's id to the day the app first appears in the directory. In our listing sample, the 19 apps that went live from Oct 7 to Oct 13 with a creation date (outside the Oct 8–9 batch) took a median of 32.5 days from id to listing.

Median
32.5 days
Middle half
13.7–56.2 days
Apps measured
19Our listing sample
Range
3.7–191.1 days

More from our data

The fastest took 3.7 days and the slowest 191.1; 6 took under 14 days and 5 more than 60. That is a small sample (n = 19), one week of go-lives, so treat it as a first reading, not a benchmark.

Don't read it as review time. The clock starts when the id is created, which can be well before an app is submitted.